Realign an existing brand identity with the brand’s positioning and the high standards of its designs.

An independent Parisian jewelry house, renowned for the elegance of its designs and its artisanal craftsmanship.

An existing brand identity that failed to reflect either the sophistication of the designs or the high standards expected, creating a disconnect with the brand’s positioning.

Develop a comprehensive visual identity by rethinking all aspects of the brand’s identity to better reflect its positioning.

Define an overarching artistic direction, applied across editorial content and campaign visuals, all stemming from a photo shoot designed to reflect this vision.

Support the brand's visual identity, from the Paris boutique to the window displays, as well as the creation of physical materials, from stationery to shopping bags.

A reaffirmed brand identity that aligns with the brand’s positioning and is consistently applied across all media.

A more cohesive and structured brand identity that reinforces the perception of quality and is reflected in both the visuals and the in-store experience.