Rebranding a multi-family office in the context of succession planning and repositioning.

A Geneva-based multi-family office specializing in wealth management services for private clients.

An identity and name that no longer align with the organization’s evolution, amid a process of transition and repositioning.

Rethinking the brand’s foundations—from its name to its visual identity—by establishing a clean, structured, and sustainable design language.

Roll out this new brand identity across all media, both print and digital, ensuring overall consistency.

Support the brand's identity through the artistic direction of a photo shoot dedicated to the team and the new spaces.

An identity realigned with the family office’s new positioning, which supports the transition and strengthens continuity across generations.

A more structured and assertive brand identity that positions the brand in the premium segment and supports its growth.