
Create a content platform dedicated to motherhood to inform, support, and build connections.

Client
A digital publishing platform dedicated to motherhood in French-speaking Switzerland, founded in 2019 and still in operation.
Issue
To create a platform that brings people together, provides information, and fosters connections by offering a sensitive, compassionate, and open-minded perspective on motherhood—one that is designed to be accessible and engaging.
Approach
Design and develop MotherStories as a standalone brand, from the initial concept through to its launch.
Build a strong editorial and narrative universe through content creation, storytelling, and artistic direction.
Build and engage an active community by focusing on retention, growth, and interaction.
Develop and implement collaborations with brands and partners that align with the project’s vision and values.
Roll out the brand across all touchpoints: digital platform, content creation (social media, blog), and the organization of regular and themed events.
Result
An established media brand that has become a leading platform in French-speaking Switzerland, with an engaged community and an ecosystem of content, events, and collaborations.















