Transforming the parents' experience at the maternity ward through a more seamless, digital, and modern approach.

The Maternity Ward at Clinique Générale-Beaulieu, a leading private clinic in Geneva.

Birth announcements are still rooted in a traditional media model, lacking a comprehensive, consistent approach to support parents at every stage.

Design an online experience centered around a Baby Gallery, incorporating a module for creating personalized birth announcements.

Develop the maternity ward’s online presence and define its content, including the creation of a dedicated Instagram account and the production of visuals that showcase the facility and its staff.

Extend this approach through thoughtful gestures for families, such as creating personalized gift boxes.

A cohesive brand universe, designed as a unified whole, that extends both online and into the experience offered to expectant parents, reinforcing the perception of quality associated with motherhood.