Development of a merchandise line in preparation for a comprehensive rebranding, for a community of women entrepreneurs.

A Swiss community of women entrepreneurs building a network for exchange, events, and initiatives focused on women’s entrepreneurship.

An initial manifestation of the project through merchandise, followed by the need to build a cohesive brand identity to support its growth.

Design a line of merchandise by creating visuals and messages that reflect the project's values.

We then supported the brand’s evolution with a redesign of its naming and visual identity.

Define an identity that can adapt to an ecosystem combining events, a digital platform, and an active community.

Work on event branding on an ad hoc basis, particularly for the winter and summer SUMMIT events in collaboration with Club Med, to adapt the brand identity to specific contexts.

A clearer, more structured identity, enabling the project to be rolled out consistently across its various formats and key events.