Develop and build the brand image of a CrossFit gym in line with its positioning and community.

A CrossFit gym based in Geneva, offering functional training and personalized coaching, with a strong sense of community.

A growing venue that needs a consistent brand identity and communication strategy to shape its image and build a lasting connection with its community.

Develop a visual identity and brand positioning that reflect the energy and values of CrossFit GVA.

Implement an ongoing communication strategy through the creation of editorial and visual content, particularly via the weekly newsletter and social media.

Engage the community by organizing internal events and creating communication materials and merchandise.

A strong and recognizable identity that supports the venue’s growth and the long-term engagement of its community.