01
Valérie Danenberg
Rebranding a jewelry house: visual identity, artistic direction, and design of marketing materials.
Launch a community-driven platform during the COVID-19 crisis to support local businesses.
Client
A solidarity initiative launched during the COVID-19 crisis to support local businesses in Switzerland.
Issue
Establish a simple and accessible system capable of quickly mobilizing a community and providing tangible support to local businesses affected by the crisis.
Approach
Design a participatory platform that allows users to support local businesses by purchasing services or products for future use.
Develop the project’s visual identity in a very short timeframe, using a direct, clear, and engaging approach.
Roll out the related communication materials, including a press release and the establishment of the association.
Result
An initiative launched quickly that helped bring a community together and support many local businesses.
Over 150,000 CHF raised (50% from donations and 50% from gift certificates), with 564 businesses supported.
Projects
When a project becomes a brand.
02
Générale-Beaulieu Maternity Hospital
Rethinking the parent experience in the maternity ward, from the birth announcement to a more seamless and engaging digital ecosystem.
03
SERENIS Family Capital
Rebranding a multi-family office: visual identity and artistic direction aligned with its...
04
MotherStories
Create a content platform dedicated to motherhood, designed to inform, support, and build connections.